Players clubs are an important marketing tool of almost every Reno and Sparks casino. These clubs vary greatly as to what they offer their members. The rewards, as they are commonly called, include complimentary meals, drinks, spa treatments, hotel rooms and shows.
It’s obvious that a player’s value to the casino increases in accordance with the amount of time and/or money he or she spends gambling. Players, therefore are awarded comps according to their level of play referred to with such names as Bronze, Silver, Gold and Platinum or Ruby, Emerald, Diamond, etc.. Since players who earn their points at one casino receive more comps than those who divide their business among several casinos, these single-casino players should take several factors into account when choosing where to play.
Ambience and Amenities are Most Important ConsiderationMost important is ambience, so it’s a good idea for potential club members to visit several casinos before making choices. No matter how liberal a club’s comp policy is, the player should enjoy his or her surroundings while playing. Harrah’s, Eldorado, Silver Legacy, John Ascuagua’s Nugget in Sparks and the neighborhood Peppermill are among the favorites with an up-scale clientele. High Sierra and Atlantis are popular convention hotels that have large casinos.
Gaming visitors who plan overnight trips must also consider room quality as it’s usually more convenient to gamble and stay at the same hotel. Location is important, too. While downtown Reno and the stretch of South Virginia Street to the south of the casinos is considered safe, the areas occupied by some of the outlying casinos aren’t.
Quality and variety of restaurants is another important choice factor, as is the kind of entertainment offered. Free tickets to live entertainment that’s country music-themed aren’t valuable to people who prefer other kinds of shows. Factors that also should be considered are casino ventilation, noise levels, lighting and whether there are areas for non-smokers.
Variety and Frequency of Promotions Make a DifferenceSome players will also be influenced by the number of special events and how often they are held. Most of these promotions are drawings and weekly slot, poker and/or blackjack tournaments. While some casinos hold the slot tournaments on only one or two days a week, others have them more frequently the Atlantis, for example, holds them on Monday through Thursday.
Although they’re often advertised as free, some of the tournaments in reality are not. To enter either of Gold Dust West’s twice weekly slot tournaments, club members must earn 50 points using their own money on the day of the tournament. If the player comes out ahead while accumulating those points, his entry is, in fact, free. However, if the player isn’t on a winning streak, getting those 50 points can cost a significant amount of cash.
By contrast, printed information about the video poker tournaments at John Ascuagua’s Nugget tells players in advance that they cost $5 John’s Club dollars or $5 cash to enter. The Nugget is one of the area’s most straightforward in explaining and expediting its awards. Each of the comp points is worth $1 in value at the casino’s restaurants, bars, shows and other amenities.
Understanding The Award Structure is Sometimes Difficult, but VitalIt also makes a difference whether a person is an area resident referred to as a local or a visitor when he or she decides which club to join. That’s because some Reno-Sparks casinos do not treat all members equally. Out of town members of Reno’s Peppermill, for example, receive offers of discounted or free hotel rooms, which Reno residents do not.
Before joining any player’s club, it’s important to be sure that one understands the award structure, as most of them tend to be obscure.